
Chopard is a luxury watch and jewelry brand that has made significant strides in sustainability and ethical sourcing since the early 2000s. Notably, in 2018, Chopard committed to using ethically sourced gold, positioning itself as a pioneer in responsible luxury. The brand adheres to strict environmental and social standards in its gold sourcing and supports Fairmined certification for artisanal miners. Chopard aims for carbon neutrality by 2025, reflecting a broader trend in the luxury sector towards sustainability. The company emphasizes traceability, fair labor practices, and partnerships that promote ethical mining, all while maintaining its reputation for exceptional craftsmanship and innovative designs in haute joaillerie. What is the Evolution of Chopard in the context of sustainability? Chopard has evolved significantly in the context of sustainability since the early 2000s. The brand…